[ART DIRECTOR]
The Adventure Lives On
Patagonia Worn Wear
We want to draw more adventurers to Patagonia’s Toronto location by tapping into the city’s love for thrifting. For the first time, we’re bringing Patagonia’s Worn Wear— their beloved online second-hand collection — straight to the store, with a heartfelt yet gritty twist that makes sustainable shopping feel even more personal.
We want to draw more adventurers to Patagonia’s Toronto location by tapping into the city’s love for thrifting. For the first time, we’re bringing Patagonia’s Worn Wear— their beloved online second-hand collection — straight to the store, with a heartfelt yet gritty twist that makes sustainable shopping feel even more personal.
Strategy: Arden Abesamis
AD & Copy: Isabel Malbarosa
Collaborators: Rabee Ashfaq, Ria Chopra, Hanna Alfieri