For Any Move, Everywhere

New Balance

This one-off New Balance ad is one of my favorites, and I see its potential for a global rollout, starting in Toronto, Copenhagen, and Vienna - all cities I‘ve spent a good amount of time in . Each city will have its quirky local references, celebrating New Balance's unique blend of performance and lifestyle for diverse wearers.

Toronto

Copenhagen

“For crossing the Copenhagen Marathon Finish line or Nørreport (a busy intersection)”

“Worn by Østerbro Moms (high-end neighbourhood) and Nørrebro Thrifters (grungy neighbourhood)”

Vienna

“From singing on the Hills and around Schloss Mirabell.” (Sound of Music reference)

“From the journey from the U-Bahn to the ÖBB.” (Austria’s subway to train system)

Copy: Isabel Malbarosa