Jelly Beans Coffee
Project date | November 2023This brand was created in collaboration with Janelle Mungal, affectionately known as Jelly, to bring her passion for coffee and community to life. Janelle approached me with a single, yet profoundly inspiring piece of imagery—a simple sketch of herself, featuring her signature curly top bun as she ships a cup of coffee. This illustration became the cornerstone of the brand's identity, encapsulating the essence of who she is and what she values. There's something special about a logo that visually represents the founder; it carries authenticity and timelessness. This personalized touch makes the brand instantly recognizable.
Jelly Beans Coffee currently operates as a mobile cafe, making appearances at sports tournaments and other special events. She also crafts and creates content of her own signature drinks on Instagram. I look forward to seeing her business grow and evolve and I’m incredibly grateful to have been the person to create the visual identity for it.
