Stanley Can’t Go Without It
Project date | September 2023
Copywriting/Art Direction: Isabel Malbarosa
Strategy & Storyboard Illustrator: Stephany Lamy
This campaign recognizes a fundamental aspect of the on-the-go lifestyle, emphasizing that individuals in constant motion carry the essentials of their lives with them. From phones to lip balm, one indispensable item stands out among on-the-go adults – the water bottle.
In strategically choosing Stanley as the featured water bottle, the campaign aims to capitalize on its robust brand reputation. By positioning Stanley as the go-to choice, the goal is to persuade on-the-go adults, entrenched in their routines, to perceive Stanley water bottles not just as optional but as an irreplaceable life essential. The message resonates with the idea that, much like their daily essentials, a Stanley water bottle should accompany them wherever their journey takes them, becoming an inseparable companion along their travels around Toronto.
In strategically choosing Stanley as the featured water bottle, the campaign aims to capitalize on its robust brand reputation. By positioning Stanley as the go-to choice, the goal is to persuade on-the-go adults, entrenched in their routines, to perceive Stanley water bottles not just as optional but as an irreplaceable life essential. The message resonates with the idea that, much like their daily essentials, a Stanley water bottle should accompany them wherever their journey takes them, becoming an inseparable companion along their travels around Toronto.
Video Storyboard: Stanley Can’t Go Without It
