Danner: Built For Life

Project Date | October 2023 & July 2024

Art Direction: Isabel Malbarosa
Copywriting: Arden Abesamis

Inspired during a three-week trip surrounded by the Austrian Alps and landscape, a close peer and I decided to revisit her ad campaign idea for the renowned hiking boot brand, Danner Boots. This campaign aims to get everyday adventurers to see Danner boots as a lifelong investment, by showing them that Danner boots are built for life's journey.

Utilizing AI for Visual Storytelling with Limited Resources

As an advertising student trying to make a strong portfolio with limited resources to product photography and equipment, I turned to AI image generation tools in Adobe Photoshop Beta. By expanding and adding objects to original photos, I can bring my concepts to life in a new way. While the results aren’t flawless, this approach lets me creatively visualize and plan a real photoshoot for the brand, all while staying at the forefront of AI developments that are changing the advertising field.